H.ear your colours

Sony's audio products were all of exceptionally great quality, but only attracted audiophiles. So they created a range of colourful speakers and headphones for creative professionals, which required a look and feel that worked with the stylish and extremely minimalistic product design.

 

Colour is an inexhaustible source of inspiration for creatives and many mix tones to identify their unique personal style. To make this mode of expression available, we developed personas for each colour theme with colourful stories of how these products can easily fit right into their lives. We created examples of what it's like to listen in style. The finished product and lifestyle imagery were collated as global assets and were used in campaigns in various regions inspiring creatives to stay true to their own style without compromising on sound quality. 

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art direction / styling